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Millennials are the one group that employers are trying to hire more than anyone else right now, which includes people born in the 80s and mid 90s. In order to attract them, you need to use the right strategies in your company. Otherwise you could miss out on great talent while others in your industry poach all the good prospects. So here is how to improve your brand so you can attract millennials:

Be Authentic

Being authentic is essential for the younger generation. They want to see that you mean what you say and say what you mean. The stuffy ways of old business tactics are out the window if you want millennials. Be upfront and be yourself, and the rest will take care of itself.

Invoke Their Creativity

Millennials pride themselves on their creativity. They love to tell you about their latest project, whether it is personal or work related. Do not try to stifle this, or you could scare them away. Encourage them to talk about these projects and find ways for them to bring this out in a way focused on work.

Meet Them Where They Are

This generation has met their fair share of challenges. With the rise of the internet, they have more information at their fingertips and more overwhelm. Keep things simple and let them focus on one or two key priorities at a time.

Show Them a Great Culture

Money is an important factor at work. Everyone needs to put food on the table. But money is not the whole picture for millennials. They want to know the culture is one that is supportive and nurturing at work.

Be Transparent

Don’t try to lie to millennials, even if it’s a white lie. Their b.s. detectors are much more refined than previous generations, having grown up with access to the web. They will appreciate your honesty, even if it comes in the form of criticism or tough love.

Attracting millennials might seem overwhelming at first. After all, they seem more demanding than others who came before them. But they can also be a major asset to your company. So don’t skimp on the tips above. Change up your branding to attract the right people in your company so you can grow your profits now and into the future.